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What is a ResponseAudit?A ResponseAudit utilizes a ‘secret shopper’ alias to test your Sales and Marketing teams and how well they respond to web form and other lead sources. ResponseAudit tests several areas of Lead Response to quantify valuable response data derived from personnel, processes, and technology. The audit results can help pinpoint areas for improvement and drive dramatic improvements in results. How It WorksA ResponseAudit can be triggered by your organization, as part of a research study, by your competitor, or by InsideSales.com. After the ResponseAudit is requested, a lead is randomly entered into your system. The ResponseAudit system then registers and records all attempted responses. Results are then weighted, compared with industry and competitor data, and scored. Reports are then generated presenting you with specific actionable data including suggestions for improvement. FAQWhy do I care?
ResponseAudit data show that companies are wasting millions of dollars generating leads and then failing to even respond to a hot lead. If you have money to burn, then you don’t need to conduct a ResponseAudit.
Who can I compare against?
You can compare against your previous audit results to measure improvement, against specific competitors, against others in your industry, and against other organizations such as the Inc 500 or the Selling Power "Top 500 Sales Teams".
What alias was used to test my team?
Carefully generated names and contact information are used in association with realistic company information to ensure leads are not disqualified by standard filters. Specific alias information is provided with payable versions.
What happens to my data?
Your general company response data may be used in comparison reports, purchased in a competitive report, and utilized in research reports.
How often can I request a ResponseAudit?
You can purchase a ResponseAudit of your organization as often as you like. Best practices indicate that a ResponseAudit a few weeks after major changes to an organization, process, or technology can assist in pinpointing the effectiveness of changes. An organization may request a free audit every 6 months. Competitors may request audits a maximum of 4 times per year and pay full price each time.
How do I see my results?
You can see actionable detailed and summary reports by creating an account on the ResponseAudit web site and/or via PDF report.
When can I see my results?
Results take at least 2 weeks to calculate since the actual beginning of the ResponseAudit may be randomly delayed by as much as 15 days to ensure validity of results. Once started, a test should run at a minimum of two weeks to capture responses.
What should I do now?Best practices indicate that:
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